Mr. Biswarup Chatterjee is a Post Graduate in Management and pursuing Doctoral Program from Institute of Management, Nirma University at Ahmadabad in the behavioural track of Marketing. He has keen interest in Consumer Psychology and on the final stage of completion of his Post Graduation in Psychology. He has overall 8 years of corporate as well as academic experience in leading institutions like Reliance Retail, GGSIP University, Delhi. Apart from regular work experience he does hold a number of project experiences with leading institutions like Ramakrishna Mission, Help Age India, Reliance Securities etc. He also has knack of native sports and holds couple of first prizes in college days. He is an active trainer of a Delhi based corporate training start-up and contributes in the capacity of well-being trainer. From academic point of view he holds couple of national and international publications, book chapters and ICSSR conferences and faculty development programs at his credential. He was also a core organiser at Indian Marketing Summit 2015 held at Delhi. He is a member of All India Management Association, Delhi Chapter. His current research interest lies in Social Media Diffusion Pattern in India, Contemporary Pedagogical Tools and Graduate Engagement Techniques in Business Education etc.